GMAT/留學申請專業顧問 Donz 之資訊交流園地

削弱結果，相對於削弱原因，當然就是作法已經確定，但結果只是預測。所以這一類的題目，通常就是 plan, strategy, policy 等題目。所以這類的題目，只要掌握 作法 (因) 和 目的 (果)。 

For example:

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Manufacturers issue cents-off coupons to get consumers to try their brand of product with the
hope that the consumers who try their brand will switch their brand loyalty. So in the initial
marketing of their new brand X, Hartman Industries should issue cents-off coupons, thereby
attracting a large segment of potential consumers as loyal customers.

Which of the following, if true, casts the most serious doubt on the likelihood that the
marketing strategy recommended above will have the result that is claimed?

(A) Many consumers are unlikely to try new brands of products unless offered an inducement to do so.
(B) The consumers whose purchases are strongly influenced by cents-off coupons tend not to become loyal customers of any particular brand.
(C) Many grocery stores attract customers by doubling the face value of manufacturer's coupons.
(D) Typically less than one-third of the coupons issued by a manufacturer are redeemed by consumers.
(E) A marketing campaign that uses cents-off coupons is most effective when combined with a television advertising campaign.

Ans: B

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題目是說，一間公司希望以折價券吸引顧客，使他們成為長久的顧客。所以 weaken 的選項，當然是要選出此種作法達不到目的的答案。

答案 (B): 容易被折價券吸引而購買的顧客通常不會是任一個廠牌的忠實顧客。此答案說明，如果用折價券，吸引到的都是一時的顧客，並無法增加長久的忠實顧客，所以達不到目的 (結果)。

所以這一類的題目，選出達不到目的的選項即可。