目前分類:Evaluate (2)
- Apr 06 Mon 2015 00:31
Evaluate - 相關性
- Apr 06 Mon 2015 00:00
Evaluate - Plan
Evaluate 除了基本的 argument 之外,也很容易出現方案題。畢竟方案評估 (plan evaluation) 本來就是商學院最常出現的課題,在此我們來看一題:
A certain automaker aims to increase its market share by deeply discounting its vehicles' prices for the next several months. The discounts will cut into profits, but because they will be heavily advertised the manufacturer hopes that they will attract buyers away from rival manufacturers' cars. In the longer term, the automaker envisions that customers initially attracted by the discounts may become loyal customers.