GMAT/留學申請專業顧問 Donz 之資訊交流園地

Evaluate 除了基本的 argument 之外，也很容易出現方案題。畢竟方案評估 (plan evaluation) 本來就是商學院最常出現的課題，在此我們來看一題:

A certain automaker aims to increase its market share by deeply discounting its vehicles' prices for the next several months. The discounts will cut into profits, but because they will be heavily advertised the manufacturer hopes that they will attract buyers away from rival manufacturers' cars. In the longer term, the automaker envisions that customers initially attracted by the discounts may become loyal customers.

In assessing the plan's chances of achieving its aim, it would be most useful to know which
of the following?

A. Whether the automaker's competitors are likely to respond by offering deep discounts on their own products
B. Whether the advertisements will be created by the manufacturer's current advertising agency
C. Whether some of the automaker's models will be more deeply discounted than others
D. Whether the automaker will be able to cut costs sufficiently to maintain profit margins even when the discounts are in effect
E. Whether an alternative strategy might enable the automaker to enhance its profitability while holding a constant or diminishing share of the market

簡單敘述題目句意 - 一個汽車公司希望能用 discount 的方式來從競爭對手搶來忠實客戶。

作題策略 - 選出 "discount 和獲得忠實客戶關係" 之相關答案

A. 此汽車公司的競爭對手是否也會以 discount 的方式回應? - 如果競爭對手做此策略，則題目的原汽車公司的 discount 策略就不見得有辦法吸引競爭對手的忠實客戶，為正確答案

B. 新的廣告是否是由現在的廣告商來製作? - 題目並沒有提到廣告和 discount 的關連，所以為無關選項

C. 此汽車公司的某些 models 是否會比其他的 models 有更多的 discount? - 題目的比較對象為汽車公司彼此間的競爭，而非原題汽車公司的內部 models 比較，所以為無關選項

D. 此汽車公司是否有辦法降低成本，來彌補 discount 而維持獲益率? - 此題目不考慮獲益率，只考慮是否可以獲得忠實客戶，所以為無關選項

E. 此公司是否有更好的替代方案，在市佔率無法增加的情況下來增加獲益率? - 此題目僅需考慮目前的 discount 方案是否可行，所以為無關選項